DIGITAL MARKETING TIPS, TRICKS & USEFUL LINKS
Australian Tourism Data Warehouse
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ATDW
Update your listing by signing into your ATDW online account to be featured on the deals page.
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Linking your GMB profile to ATDW listing
By linking your GMB profiles to the corresponding ATDW profile, you can update more digital marketing channels with minimal effort, therefore saving time!
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Manage Your Listing
Having a fresh and up to date listing on ATDW will help maximise your business's exposure on high-traffic tourism sites
Reviews
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Online Reviews
Tips and tricks for dealing with both negative and positive reviews to enhance your online reputation
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Review Pro
ReviewPro provides you with an up to date score card based on more than 175 online platforms including Facebook, Google and TripAdvisor.
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Encouraging Online Reviews
This guide will show you how some of the most successful hospitality and tourism brands encourage reviews
Digital marketing
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Google Skillshop
Google’s free learning centre offers a large range of e-learning courses that focus on its marketing platforms.
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Google Digital Garage
Courses ranging from: Search marketing (SEO & SEM), social media marketing, email marketing, digital analytics, marketing internationally, consumer research, product development, website best practices.
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TEQ’s Guide
The Tourism and Events Queensland Digital Ready webinars are free one-hour webinars delivered online.
Social media
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Optimise Social Channels
Here are some tips and tricks to optimise your social media channels from the Destination Gold Coast Team
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Instagram's Information Center
Find timely, accurate and easy to understand articles on any updates, changes or additions to the social media channel
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Facebook Blueprint eLearning
Find a wide range of e-learning courses to: help you grow your business, better understand the platform and engage more with your followers
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TEQ's Content Framework
Tourism & Events Queensland’s guide to best practice for social media content