The Gold Coast visitor economy is a 50-year story of imagination, ambition and collaboration. From iconic beaches and surf culture to world-class events, aviation, arts, hospitality and city-shaping infrastructure, the city has evolved into one of Australia’s most recognised and resilient visitor destinations.
The Gold Coast’s evolution reflects a series of defining eras: building identity and confidence, expanding its international appeal, professionalising destination marketing, strengthening its global brand, hosting the 2018 Commonwealth Games, navigating the disruption of COVID-19, and ultimately embracing a new model through Experience Gold Coast.
The following assets celebrate and recognise 50 years of innovation, partnerships and achievement, while documenting how the visitor economy became one of the Gold Coast’s defining drivers of identity, prosperity and future opportunity.
ACKNOWLEDGEMENT OF COUNTRY
Experience Gold Coast acknowledges the Traditional Custodians of the land on which we are situated, the Kombumerri families of the Yugambeh Language Region.
We pay our respects to their Elders past, present and emerging, and recognise their continuing connections to the lands, waters and their extended communities throughout Southeast Queensland.