Business events update

7 May 2026

BUSINESS EVENTS AUSTRALIA SOUTHEAST ASIA ROADSHOW

Experience Gold Coast’s Director of Business Events, Brooke Campbell, attended the Business Events Australia Southeast Asia Roadshow in Jakarta and Kuala Lumpur with convention bureaus from across Australia. Queensland was represented with Brisbane Economic Development Agency (BEDA) and Tourism Tropical North Queensland (TTNQ). 

Malaysia and Indonesia are emerging markets for incentive travel, supported by strong aviation links to Australia - particularly Queensland - making them important audiences to engage and develop.  

Each destination had the opportunity to present to over 50 MICE agents in both cities, followed with a presentation by The Australian Department of Foreign Affairs and Trade (DFAT) sharing important information around visas and Singapore Airlines for a presentation in the aviation space. 

This forum provided the ideal landscape for the Experience Gold Coast Business Events team to promote our incentive program.

BRINGING OUR INDUSTRY TOGETHER TO WIN – AND WIN WELL

Last month, the EGC Business Events team hosted our first International Bidding Workshop at HOTA, welcoming key hotel partners and strategic stakeholders for a focused, future-driven conversation. 

This wasn’t just a workshop – it marked the beginning of a more connected, collaborative approach to how we pursue international business events for the Gold Coast. 

With many of our leading Directors of Sales in the room, the session created space to openly discuss the current bidding landscape, share insights, and identify how we can strengthen our collective approach to securing global opportunities. 

What came out of the day was clear: 

• A commitment to working more closely as one team 
• A renewed focus on proactive, aligned bidding strategies 
• And a shared ambition to elevate how we position our destination on the world stage 

We’re now taking that momentum forward – connecting regularly, sharing intelligence, and aligning early on key bids to ensure we present the strongest possible case as a destination. 

Importantly, the workshop also unlocked new opportunities to better capture and share the unique stories, experiences, and capabilities across our venues – building richer content that showcases the true depth and distinctiveness of the Gold Coast. 

A huge thank you to our partners who continue to lean in, collaborate and back the bigger picture. 

Because when we come together, we don’t just bid for business – we build a stronger, more competitive destination. 

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