Business events update

9 April 2026

IAPCO EDGE AUCKLAND 2026

Andrea Molnar recently attended IAPCO EDGE Auckland 2026. The program was designed around learning, collaboration, and future-oriented insight. Covering topics such as international bidding, presentations, site visits, event technology, and innovative marketing for business events. Sessions throughout the 4-day conference encouraged delegates to think differently and enhance their professional competencies.

GOLD COAST CONNECT – MELBOURNE & SYDNEY

The EGC Business Events Sales team, together with 17 valued Business Events partners, delivered a successful series of Gold Coast Connect dinners in two of Australia’s key markets. Proceedings began in Melbourne at Hazel Restaurant, before continuing in Sydney at The Lands by Capella. 

Each event welcomed a mixture of professional conference organisers, association and corporate event planners, providing an intimate setting to strengthen relationships, share the latest destination updates, and reinforce the Gold Coast’s position as a leading choice for business events.

EGC JOINS BUSINESS EVENTS AUSTRALIA AT USA ROADSHOW 

EGC recently joined Business Events Australia (BEA) on the North America Roadshow, promoting the Gold Coast’s offering to over 180 buyers for incentive and association programs. The roadshow kicked off in New York, aligning with the Successful Meetings University (SMU) International trade event. 

EGC’s Brooke Campbell met with over 25 incentive planners considering Australia for small to medium size incentives in 2028 and beyond. The 1.5-day event provided a unique opportunity to network and connect with a key market. 

The roadshow moved to Toronto, Salt Lake City and San Francisco, hosting over 60 incentive planners and direct sellers across North America. Business Events Australia conduct the roadshow with over 12 Australian products and suppliers from convention bureaus, hotels, and experiences.