7 August 2025
PARTNERSHIP RENEWALS REMINDER
We sincerely thank our Industry Partners who have already renewed their Partnership for FY26, and their support over the past year with a shared commitment to the Gold Coast’s visitor economy.
This is a final reminder that invoices were due on Friday, 18 July. Please reach out to industrypartnerships@experiencegoldcoast.com if you need assistance with locating your invoice before your account becomes inactive.
We look forward to continuing our collaboration with all our Industry Partners into FY26 and beyond!
INTERNATIONAL MARKETING ACTIVITY
Experience Gold Coast recently joined Tourism and Events Queensland (TEQ) and Brisbane Economic Development Agency (BEDA), in meeting with key trade and business leaders in the Philippines last week, to evaluate the opportunities of the emerging markets of Southeast Asia
International Marketing Specialist, Craig Undery, participated in a series of key trade and networking events in the Philippines, to strengthen industry and airline ties, while identifying growth opportunities, across leisure, business events and education tourism.
This week, Craig will also attend Tourism Australia’s Marketplace Southeast Asia in Jakarta, meeting with international buyers to strengthen relationships and promote the Gold Coast.
GOLD COAST SETS THE STAGE FOR MAJOR KOREAN TV SHOW
The Gold Coast has been making waves in South Korea, featured as the idyllic romantic backdrop for Season 7 of the popular Korean reality TV series Love After Divorce, a strategic content partnership supported by Tourism Australia, Tourism and Events Queensland, and Experience Gold Coast.
The premiere of Season 7 aired on 20 July, drawing over 650,000 viewers via traditional broadcast channels, on par with previous seasons and reinforcing the show’s strong nationwide following.
After airing, the episode was released on Netflix South Korea, where it quickly rose to No.1 on the platform’s TOP 10.
This media exposure provides a powerful platform to showcase the Gold Coast to South Korean audiences.
KIWI AGENTS EXPLORE THE GOLD COAST ON NEW DIRECT JETSTAR ROUTES
As part of our strategic support for Jetstar’s new direct flights from Hamilton and Dunedin, Experience Gold Coast recently hosted a targeted trade famil for 20 of New Zealand’s top-selling agents.
The group included representatives from leading retail agencies such as House of Travel, Flight Centre, and a number of high-performing independent brokers from both the North and South Islands. This was Jetstar New Zealand’s first-ever international trade famil, marking a significant milestone in their commitment collaboration with Experience Gold Coast to bring this to life.
The famil program was designed to showcase the Gold Coast’s diverse appeal, from coastal experiences to cultural highlights, culinary hotspots, and adrenaline-fuelled adventures. For some agents, it was their first visit to the region; for others, it was a return after more than 20 years.
With three weekly Jetstar services now operating from both Hamilton and Dunedin, the Gold Coast has become the most connected Australian city to New Zealand.
INDUSTRY OPPORTUNITIES
GET YOUR TICKETS: QTIC WORLD TOURISM DAY LUNCH PRESENTED BY EGC
In celebration of World Tourism Day, you’re invited to attend the QTIC World Tourism Day Event, presented by Experience Gold Coast.
Get ready to catch up with friends and colleagues and meet new faces at one of Queensland Tourism Industry Council’s (QTIC) largest annual networking events.
Date: Wednesday 10 September 2025
Time:11:30am arrival. 12:00 pm – 2:00 pm
Location: Isoletto Privé, The Star Gold Coast, Broadbeach
Experience Gold Coast partners can access the special member rate by using the promo code egcmem.
REGISTER NOW: TOURISM AUSTRALIA INDUSTRY WEBINAR
Joining the webinar will be Tourism Australia’s Managing Director, Phillipa Harrison and Chief Marketing Officer, Susan Coghill. The team will reveal the next chapter of Tourism Australia’s global ‘Come and Say G’day’ campaign. The webinar will also include an update on the latest tourism data and Tourism Australia’s activities.
Register to attend the webinar here.
SPONSORSHIP OPPORTUNITIES: QUEENSLAND TOURISM WEEK 2025
ACCESSIBLE TOURISM IN AUSTRALIA REPORT NOW AVAILABLE
Tourism Research Australia's new Accessible Tourism in Australia report captures, for the first time, data on accessible tourism in Australia over a full year period (2024).
More than 1 in 5 trips in Australia were made by travellers with accessible needs and their travelling companions in 2024, spending over $29 billion. The report examines and explores:
- origins and destinations of travellers with accessible needs
- trip activities and spending patterns
- trip accommodation and preferred transport options and more.
TEQ LAUNCHES DYNAMIC FEED ADS IN AUGUST
Tourism and Events Queensland’s new Dynamic Feed Ads (DFA) pulls real-time product information directly from the Australian Tourism Data Warehouse (ATDW) into beautifully designed ad templates to feature our tourism industry partners directly in digital ad formats in a scalable and automated way, showcasing compelling product and deals for consumers while driving value for tourism businesses.
The DFAs are launching on Meta in August and businesses with a current ATDW listing who qualify for the Best of Queensland Experiences (BOQE) are the beneficiaries.
CONNECT WITH FUTURE TALENT AT THE 2025 STUDENT JOBS RECRUITMENT EVENT
The Student Jobs Recruitment Event is back for its fourth year — and it’s shaping up to be our biggest yet!
Join us at HOTA on Tuesday, 16 September 2025 for this free event designed to connect students with local employers offering seasonal, part-time, and casual job opportunities across hospitality, tourism, retail, and more.
Employers — have roles to fill? Don’t miss your chance to meet motivated students ready to join your team. Register your interest now — spaces fill quickly!
For Experience Gold Coast partners, this event offers a fantastic opportunity to connect our industry network with the city’s growing student community, supporting future workforce needs while strengthening ties across education and industry.
PARTNER ANNOUNCEMENTS
BURLEIGH HEADS ART AND CRAFT MARKETS ARE BACK
After an 8-month shutdown due to construction, Burleigh is coming alive again! On the last Sunday of each month the Famous Art and Craft on The Coast markets will be trading in Justins Park (8am to 2pm - weather permitting) again.
The markets bring the coast’s finest local artisans and micro market businesses to this amazing Gold Coast location. Take a walk down the new ocean way path to one of the city’s original markets, serving up art and craft, jewellery, fashion, food stalls and street food, while enjoying all the sunshine and the ocean at your footsteps.
QUICK SNIPPETS
- Brisbane Airport proudly announced a 34th international flight route, further strengthening the state’s global connectivity. Jetstar will fly direct to Cebu, Philippines from December this year, operating three times per week.
VIEW THE 24 JULY 2025 VISITOR ECONOMY UPDATE
ACKNOWLEDGEMENT OF COUNTRY
Experience Gold Coast acknowledges the Traditional Custodians of the land on which we are situated, the Kombumerri families of the Yugambeh Language Region.
We pay our respects to their Elders past, present and emerging, and recognise their continuing connections to the lands, waters and their extended communities throughout Southeast Queensland.