21 May 2026
IMEX FRANKFURT
IMEX is one of the largest trade shows in the business events sector, attracting over 11,000 delegates over three days. It’s where the global business events industry comes together to build powerful working relationships. Andrea Molnar will represent EGC in Frankfurt from 20 - 22 May at the Business Events Australia stand alongside 18 trade partners.
BUSINESS EVENTS AUSTRALIA SOUTHEAST ASIA ROADSHOW
EGC’s Director of Business Events, Brooke Campbell, attended the Business Events Australia Southeast Asia Roadshow in Jakarta and Kuala Lumpur last week with convention bureaus from across Australia. Queensland was represented with Brisbane Economic Development Agency (BEDA) and Tourism Tropical North Queensland (TTNQ).
Malaysia and Indonesia are emerging markets for incentive travel, supported by strong aviation links to Australia - particularly Queensland - making them important audiences to engage and develop.
Each destination had the opportunity to present to over 50 MICE agents in both cities, followed with a presentation by The Australian Department of Foreign Affairs and Trade (DFAT) sharing important information around visas and Singapore Airlines for a presentation in the aviation space.
This forum provided the ideal landscape for the Experience Gold Coast Business Events team to promote our incentive program.
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If you have any new products, services, or case studies you'd like us to feature, please send them our way - we’d love to include them in an upcoming issue.
GOLD COAST SECURES HISTORIC SITE GLOBAL CONFERENCE FOR 2028
Experience Gold Coast has secured the rights to host the prestigious Society for Incentive Travel Excellence (SITE) Global Conference in February 2028, marking the first time in the organisation’s history the event will be held in Australia and the Asia Pacific region.
The global incentive travel conference is expected to attract approximately 500 of the world’s leading incentive travel professionals, corporate planners, destination management companies, luxury travel brands, airline and hospitality partners, destination marketing organisations, and media.
INSIGHTFUL NEW BUSINESS EVENTS DATA:
Business Events Data
International Association of Professional Conference Organisers (IAPCO) delivered 20% more meetings in 2025 compared to 2024.
EXPERT GUIDE TO GOLD COAST BUSINESS EVENTS
Our refreshed Meeting Planners Guide for 2026 has been released, showcasing our wonderful member on the Gold Coast.
The Meeting Planners Guide provides event planners with an overview of the Gold Coast, including information on venues, accommodation, attractions, and the specialist services available to help plan their events.
TRADE ACTIVITY FOR FY 26/27
- IMEX Europe, Frankfurt: 19-21 May 2026
- Associations Forum National Conference, Geelong: 28-29 July 2026
- This is Gold Coast 2026 (TIGC26), Gold Coast: 3-6 August 2026
PARTNER PRODUCT UPDATES
WE WANT TO HEAR FROM YOU
Monthly product updates are designed exclusively for our incredible partners to connect and update our team. May it be a sneak peek or an insider’s look at upcoming developments, team movements, new products, in market and trade event insights or special surprises (we love surprises) – we want to hear from you.
The next monthly product update kicks off per the below details:
Date: Monday 1st June
Time: 30 – 45 mins per update
Where: Experience Gold Coast office in Broadbeach or online via Teams
How: Email the team at businessevents@experiencegoldcoast.com to allocate a time.
QUICK SNIPPETS
CALENDAR OF CONFIRMED EVENTS Q4 FY26
A reminder that the latest Calendar of Confirmed Events for Q4 FY26 has been updated on EGCnet for those Business Events partners. We encourage all partners to take a look and stay informed with what’s coming to destination.
VIEW THE 7 MAY 2026 BUSINESS EVENTS UPDATE
ACKNOWLEDGEMENT OF COUNTRY
Experience Gold Coast acknowledges the Traditional Custodians of the land on which we are situated, the Kombumerri families of the Yugambeh Language Region.
We pay our respects to their Elders past, present and emerging, and recognise their continuing connections to the lands, waters and their extended communities throughout Southeast Queensland.